Marketing de contenidos y sus ventajas para negocios en Internet

Administador • 4 de mayo de 2018
Icono blog

Within online marketing strategies, the creation of content is one of the aspects that have the greatest influence on brand building, visibility and positioning of the website on the Internet. It is called content marketing and carrying out the right actions offers many advantages , especially in terms of gaining credibility and making a hole among the businesses in your sector that are located in your area of ​​action.

IMPORTANCE OF THE CONTENTS FOR AN INTERNET BUSINESS

Users who connect to the Internet, seek information at any time of the day, from anywhere they are, thanks to the mobility provided by mobile technology. Basically, if you do not generate content they can not find you and what is worse, you do not exist in front of the user who searches for specific contents about any product or service related to your sector.

This also means losing the opportunity to position yourself in the main search engines . This positioning gives relevance to the website and generates trust among users. In turn, the creation of content allows us to use media such as social networks and create community in relation to those users who feel identified with our brand and its values.

The content «king» on the Internet is still the video, users flee from boring content and go to those sites where it is easier to assimilate the information they seek. From QDQ media we offer the Video SEO service , which offers audiovisual content that reigns on the web from a strategic point of view to obtain better results.

ADVANTAGES OF CONTENT MARKETING

The most important thing about a good content marketing strategy is the possibility it gives us to reach our objective audience . The visibility given to us by the media directs traffic to our platforms (website, corporate blog, etc.), thereby increasing the conversion possibilities .

Thanks to the study of user behavior, in terms of browsing and content consumption on the Internet, we enjoy an important advantage in being able to offer valuable and quality information for our audience . With this we capture your attention and day-to-day interest, which allows us to generate prescribers for our brand.

While increasing visibility , web traffic and the confidence that the audience places in us, the contents are positioning themselves in the main search engines, appearing in advantaged positions in front of our most direct competition .

The creation of content is a constant task and requires some specialization in the field . This is so, due to the need to use appropriate terms , those for which we want to position and our audience to find us on the Internet. The lack of time is one of the factors that influence when discarding the option to create content. Therefore, specialized agencies in online marketing , can offer you solutions focused on increasing the visibility, traffic and the rate of conversion of your business on the Internet.

autónoma haciendo un directo en redes sociales
Por Sandra Jiménez 31 de marzo de 2025
Descubre cómo elegir la mejor agencia de marketing digital para redes sociales y potenciar la presencia online de tu negocio. Aprende a comparar servicios, evaluar experiencia y encontrar la mejor opción para impulsar tu pyme. ¡No te quedes atrás en el mundo digital!
imagen del post del blog de qdq: comparativa SEO local vs publicidad de pago
Por Maria del Mar Carralero Carreño 24 de marzo de 2025
El SEO y el SEM son dos conceptos imprescindibles en el marketing digital. Hoy en día, las marcas tienen una prioridad clara: ser visibles en Internet. Con tanta competencia, no queda de otra que buscar estrategias efectivas para aparecer en los primeros resultados de Google. Ahora bien, ¿cuál es la mejor opción? ¿Invertir en SEO local para lograr un posicionamiento orgánico o recurrir a la publicidad de pago (PPC) para obtener resultados inmediatos? En qdq llevamos años ayudando a negocios como el tuyo a destacar en Internet, combinando SEO local y publicidad digital para atraer clientes y aumentar sus ventas. Sigue leyendo y descubre cuál estrategia te conviene más.
título del blog: merece la pena pagar por una web generada por inteligencia artificial
Por Alicia Mateos 17 de marzo de 2025
Las webs creadas con inteligencia artificial han ganado popularidad gracias a su rapidez y bajo coste. Estas plataformas permiten generar sitios web de forma automatizada, reduciendo la intervención humana.
Share by: