Principales ventajas de las campañas Call Only Ads en Google AdWords

Administador • 11 de abril de 2018
Icono blog

In the face of the company, the telephone customer service continues to have a great weight. Today, Internet users have multiple means at their disposal to obtain information, but around 70% of these searches end with a phone call to the company. Therefore, in this article we want to tell you about the Google Adwords Call Only Ads campaigns and show you their main advantages .

CAMPAIGNS CALL ONLY ADS

The Google Adwords Call Only Ads campaigns, which could be translated as » call-only ad campaigns «, are focused on mobile devices . It is about showing ads on these devices to take advantage of their ease and immediacy when making a phone call to the company and increase the conversion.

These campaigns appear in the search results of users, in the same way that the rest of the ads aimed at obtaining visibility in search engines would do it. These ads differ from the rest in the amount of text content we can include. In this sense, the number of characters is reduced to 35 and it focuses attention on the commercial brand , a highlighted telephone number and a link to the website .

HOW TO USE THE CALL ONLY ADS CAMPAIGNS

By having a small number of text characters, it is necessary to be very precise with the information provided in the call-only ads. After analyzing the user’s consumption habits, which we can consider according to our interests, we will create a consistent offer and a call to action that will allow us to capture your attention effectively.

ADVANTAGES OF CALL ONLY ADS CAMPAIGNS

Among the advantages that we can find in the Call Only Ads campaigns, is its ability to increase conversion . This is because the users who make a call through these ads are really interested, so we reach a greater number of potential customers .

Unlike other campaigns, which is necessary to pass many formalities associated with the website (filling in forms, site subscriptions, etc.), with campaigns Call Ads Only you can access a direct communication with qualified personnel . This implies personalized treatment, closeness and the possibility of expanding any information necessary to achieve the conversion , in a short space of time and in a reliable manner.

autónoma haciendo un directo en redes sociales
Por Sandra Jiménez 31 de marzo de 2025
Descubre cómo elegir la mejor agencia de marketing digital para redes sociales y potenciar la presencia online de tu negocio. Aprende a comparar servicios, evaluar experiencia y encontrar la mejor opción para impulsar tu pyme. ¡No te quedes atrás en el mundo digital!
imagen del post del blog de qdq: comparativa SEO local vs publicidad de pago
Por Maria del Mar Carralero Carreño 24 de marzo de 2025
El SEO y el SEM son dos conceptos imprescindibles en el marketing digital. Hoy en día, las marcas tienen una prioridad clara: ser visibles en Internet. Con tanta competencia, no queda de otra que buscar estrategias efectivas para aparecer en los primeros resultados de Google. Ahora bien, ¿cuál es la mejor opción? ¿Invertir en SEO local para lograr un posicionamiento orgánico o recurrir a la publicidad de pago (PPC) para obtener resultados inmediatos? En qdq llevamos años ayudando a negocios como el tuyo a destacar en Internet, combinando SEO local y publicidad digital para atraer clientes y aumentar sus ventas. Sigue leyendo y descubre cuál estrategia te conviene más.
título del blog: merece la pena pagar por una web generada por inteligencia artificial
Por Alicia Mateos 17 de marzo de 2025
Las webs creadas con inteligencia artificial han ganado popularidad gracias a su rapidez y bajo coste. Estas plataformas permiten generar sitios web de forma automatizada, reduciendo la intervención humana.
Share by: